Client Area

Sarah Williams

Director of Finance & Operations

My activities tend to focus on company finances rather than clients, taking in income, expenditure, budgeting, banking and all financial reporting. I’m also a senior lead responsible for overseeing our client services, HR and office management, and heavily involved in strategic planning and management of the company. I joined the board of directors in 2022 and really enjoy this side of my job.

What's the Best Thing About Working at IFP?

I love the diversity within my role, being involved in so many different areas to help drive the company forward. I also love the culture at IFP and how we strive to be the best and always do right by both our clients and staff.

Now for the personal part…tell us about you

Weekends are normally filled with mum duties, entertaining the kids and dog walking. I’ll take any excuse to get out in the sunshine and have been lucky enough to hop on a plane or two this year. It’s good to relax!

What Our Clients Think About Us

    Andrew M

    An excellent service all round

    "An excellent service all round. We mainly dealt with Charlie and had help from Zoey too. Great knowledge and advice regarding pensions. Cannot fault it at all. If was possibly to give 11 out of 10 we would. Would highly recommend."

    Dawn T

    The whole process was very easy

    "The whole process was very easy, it wasn't made complicated and every single step was explained to me. A representative from Informed Financial Planning, came to my house, I didn't feel pressured and I could back out at any time."

    Michael K

    Most professional company I've dealt with

    "This is the most professional company I have ever dealt with in all of my 59 years they took the time to find out what my needs where & fulfilled all my wishes if I could give 10 stars I would."

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